Every business these days has a mobile app that it uses to connect and interact with its customers. The popularity of smartphones, even more than computers in some quarters, has lead businesses towards building a mobile application to represent their business on the mobile device of their customers. This is the best way to influence the buying decisions of customers.
Whether it’s checking the daily weather forecast, booking movie tickets, ordering food, people now don’t open their computers for these things, they have apps on their smartphones that can help them do all of the things with a few taps. Do you know why mobile apps are so popular? They allow users to do everything on the go. They don’t need to stop, sat themselves down, and then order their meal. They can do it on their bus ride back home. It saves them a lot of time and effort. Now if you have already thought long and hard about building an app, there is still one choice left that you need to make. What’s the app going to be: a web app, a native app, or a hybrid app?
Whether you decide to build a native app, hybrid app, or web app, you need to make sure that you work with a mobile app development that you think can help you achieve your business objectives. Before anything else, consider these important things
- The features that you need your app to have
- The quality of user experience that you want it to provide
- The speed with which it runs
In reality, web apps aren’t really apps. These are websites that are made more interactive for a better user experience on a mobile device. Usually, a combination of Javascipt and HTML is used for writing them. They are compatible with most web browsers, including Chrome and Safari. Building web apps is not too difficult a job. These are apps that don’t have too much development costs. However, there are downsides too. They are not as intuitive and fast as their counterparts and are not available through different app stores. The biggest problem is that the ultimate purpose of having the icon of an app on the screen of your customers is not fulfilled by web apps. Businesses can’t even send notifications to customers through these apps.
Native apps are apps that are developed separately for different platforms. These apps are written in languages that those platforms are compatible with. So, you will have different native apps built for Android and iOS. Both will serve the same purpose for the same business, but on different devices. These apps are responsive, fast, and intuitive. They are available through app stores. Native apps cost more to build and provide a better user experience than the other two types.
Hybrid mobile app development is more preferred these days because these apps provide businesses with the best of both worlds. These apps are easy to build, fast, and easier to maintain than their native counterparts. But, it is very important to know that their speed can never match up to the speed of native apps. Developing a hybrid app costs less than developing a native app. Your project needs will help you in deciding whether you need a hybrid app or a native one. If you need a complex design and features, a native app is much the better option.
Whether you choose a web app, native app, or hybrid app for your business, make sure your app is fast, reliable, and responsive. Focus on providing optimal mobile experiences to your customers.